![]() ![]() Use a tone that’s conversational and friendly. Your customers need to feel that they’re not speaking to someone new but with a brand they’ve engaged with countless times before. Avoid using jargon or a tone that differs greatly from your brand personality. To provide a decent user experience even when the chatbot fails, resort to displaying the help menu or quick replies to help the chatbot get back on track.Īlways converse in a way that feels familiar and natural to your customers and prospects. The words can throw your chatbot off course, and it won’t understand how to respond. People might respond to your chatbot in ways you hadn’t anticipated. Offer Help When the Facebook Messenger Chatbot Fails Here’s how the Fandango bot reestablishes context:ģ. So, keep your interactions brief, and reestablish context of the discussion when needed. They can get easily distracted by the countless other apps on their phone. The chatbot keeps it pretty simple and clearly explains its purpose when you begin your interaction.ĭon’t expect users to use your chatbot with rapt attention. So, keep interactions simple and focus on only a single goal that you want to accomplish using your chatbot.įor example, Fandango sells movie tickets, so the company uses its Facebook Messenger chatbot to help customers browse showtimes at nearby theaters. As a result, you end up providing a poor user experience. If you try to do too much with your chatbot, things can go a bit haywire. These practices can help to make sure that your chatbot is effective and drives the desired results. Let’s now go over the best practices to keep in mind when you set up a Facebook Messenger chatbot. Do’s of Setting Up Facebook Messenger Chatbots Use the chatbot to remind customers about the shopping cart they’ve abandoned, suggest related products, or notify them about tailor-made offers and discounts. Messenger chatbots are also an excellent means of re-engaging your customers. If they do, you can set up a meeting with your sales team. Just ask your Facebook users basic questions to see whether they qualify as a lead. ![]() You can also set up chatbots to qualify leads. You can automate the answers to some of their most common queries and help them save time and effort. In using Messenger chatbots, you can help your customers get instant support. Compared to the 6 million active advertisers on Facebook, the number of Messenger bots is only around 300,000. It’s also a much less competitive space as compared to advertising on Facebook. So, the platform provides you a relatively easy way of reaching your target audience. The fact that Facebook Messenger is used by more than a billion people every month is a clear indication of the immense reach this platform offers.Īlso, Facebook Messenger is the third-most popular app (after Facebook and YouTube) and is used by 68% of all app users. In this post, we’ll look at some of the do’s and don’ts of setting up a Facebook Messenger chatbot.īut first, let’s take a look at how exactly they can help you. In fact, more than 300,000 active Facebook Messenger bots exist, and every month almost 8 billion messages are exchanged through them. Considering that a whopping 1.3 billion people use Facebook Messenger every month, the Facebook Messenger chatbot represents a huge opportunity for businesses. You can find them on apps, web pages, and social media platforms helping you get answers to your questions or even providing customer support.Ī chatbot that specifically resides on Facebook Messenger is known as a Facebook Messenger chatbot. They’re basically automated programs designed to converse with online visitors by using textual or auditory methods. No wonder that 80% of businesses already use them or plan on using them by 2020. They’re the next big thing in the digital world-all set to revolutionize the way customers interact with businesses online. ![]() If you spend a considerable part of your day online, you must have noticed chatbots.
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